PPC Management

What is the right time to invest in a Pay Per Click campaign?

If you want a lot of targeted traffic on your website, it’s the right time to invest in such a campaign. Although you get the same effect as incorporating SEO and social media, but it takes time to actually catch up, sometimes even months or more. The investment will make you come face-to-face with identifiable things that you need to change or build up, in order to convert visitors to customers on your site.

When you know exactly what your conversion goal is. For example, if you know exactly that you have to sell an item via the online medium or you have to fill a form to generate leads, then you have a basic goal in mind. In such a case when you have specific goals, it’s hard for SEO optimization to work.

In case you have a particular product that is to be sold and it’s really in-demand, the campaign can really work wonders. You can manage to get a thousand clicks per month with it as niche market works best via the medium of online business.

Advantages of PPC campaign:

• Before launching an out-and-out advertising campaign, if you want to test keywords in order to test keywords for getting potential customers interested in your campaign, Pay Per Click works.
• It also ensures that the most relevant traffic comes to your website. The campaign also boasts to give you an improved ROI.
• The campaign can provide you support when your sales are beginning to grow.
• It also works best because of the nature of campaign management is anyways intuitive in a changing marketplace.
• In case you need help or advice on your new marketing plans that are tailored to grow your business, this campaign works to its optimum to provide you with whatever you need, it may also include SEO advice or SEO Package suggestions.

Pay Per Click(PPC) is one of the most sought management service in the online industry because it offers higher visibility and marketing. This, because by clicking on ads you directly are made to land on the page desired. This increases traffic of the visitors. There is another advantage of cost effectiveness. Adding on to it, PPC is less time consuming when compared with SEO techniques.

What can we offer you with our PPC Management services?

• A Dedicated Account Manager
• Regular & Comprehensive Reporting
• Optimization Of Existing Campaigns
• Creation Of New Campaigns
• Ensuring Only The Most Relevant Traffic Reaches Your Site
• An Improved ROI
• Support You When Your Sales Begin To Grow
• Campaign Management That is Intuitive In An Ever-Changing Marketplace
• Help & Advice On New Marketing Plans (That May Include SEO Advice OR SEO Package Suggestions) Tailored To Your Growing Business

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SEO Services

We provides to its clients ethical, effective and proven methods of search engine optimization resulting in top 10 rankings in most major search engines. Providing services which banks on the essential combination of flexible methodology with proven SEO Optimization techniques, we ensure a visible result for our clients. Our proven techniques comprises of customized SEO Marketing Strategy based on clients business objectives & unique requirements. Our services starts from an initial analysis of your website facilitating us to choose most important keywords, analyzing the competition and drawing out a strategy to ensure achieving and maintaining a higher ranking. We also provide follow up SEO assignments along with an ongoing Search Engine Optimization Services resulting in a vast majority of our clients continuing with us as satisfied with the results. According to web analysis & online study, search engines are the source of about 85% of the web users. Almost 90% of these users rarely go beyond the first 3 search result pages which directly implies that not being listed in the top 10 results amounts to losing out on business with each search made. its vast experience, skilled staff and a professional approach ensures top 10 ranking through proper implementation of search engine marketing. With us as your SEO partner, increase in ROI and revenues is a sure eventuality. We guarantee better SEO results through ethical optimization technique. On page optimization, off page optimization, manual search engine directory submission, efficient link building, blog, article and press release guarantee long term rankings. Client benefits from strategic planning and services like keyword popularity and an ongoing SEO Maintenance plan at affordable price. Our methodology comprises of first understanding our requirements, your current status and future objectives based on which the rest of SEO plan is based. Choose we for SEO services and join our long list of happy and satisfied clients. Our complete spectrum of ethical Web promotion services covers:

1. Search Engine Optimization methods
2. Social Media Optimization
3. Link building campaigns
4. Internet Marketing

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Search Engaine Optimization

SEO Terms
Keyword Analysis
Onpage Optimizing
Google PageRank
Offpage Optimizing
Blackhat SEO
Google Banned
Building Backlinks
More on Building Backlinks
Free Directories
Google Supplemental Index
Google Sandbox
robots.txt for SEO
Mod_rewrite with .htaccess

SEO stands for Search Engine Optimization. It is a technique used by webmasters to boost their search engine rankings. By just creating a website doesn't mean it will appear in the search engine result page (SERP) straight away. You need to do a little SEO for this to happen.

Of course, why stop at that? You will want to improve your ranking to increase your organic traffic (traffic from search engines). This topic is rather large and changes will always be made to the search engines ranking algorithms (formulas to calculate your ranking).

The 3 major search engines are Google (approx. 49%), Yahoo and MSN (both for approx. 47%). The rest are smaller search engines. Generally, if you can do well for these three and you will do well for the rest of the smaller search engines.

There are 2 ways of optimizing your website, onpage and offpage, both of which should be practised for maximum effect. When doing SEO, make sure that your website is not one of the following type, or else work will be extremely hard or near impossible.

• Full Flash or Flash Navigation
• JavaScript generated content
• Graphical, with little or no text
• Frames or iFrames
• Dynamic URL (database driven with ?example=123)
• Password protected

If you have read the Top 10 Mistakes in Building Websites, you should have avoided most of these. If your website is password protected, decide if you want access for everyone or only for members. If it is to be restricted to members, use robots.txt to prevent search engines to cache your restricted webpages.

For the other types of websites, you will have to use cloaking to change your dynamic URLs to static URLs. Read .htaccess for more information.

SEO only deals with such websites as that is what search engines are looking for. The crawlers simply can't read graphical text, JavaScript or Flash. They cannot cache dynamic URL webpages too as these are temporary ones generated by the database.

Once you make sure your website is search engine friendly (conforms to what search engines want as said above), you are ready to start SEO.

2. SEO Terms

In the Internet, abbreviations and lingos are bound to be everywhere. SEO is no different. Before you start on this topic, I will now brief you on all the SEO terms so that you will not irritate others on webmaster forums by asking silly questions.

1. SEO - Search Engine Optimization :-Techniques used to increase organic traffic by optimizating webpages to give search engines the impression that the webpages are highly relevant and important.
2. Organic Traffic :-Website traffic that comes from search engines.
3. SERP - Search Engine Results Page :- The results page of a search engine for a search term.
4. SEF - Search Engine Friendly :- A website that is properly designed for Search Engines to read, cache, crawl and index.
5. Crawlers/Spiders

Web bots of search engines that 'crawls' your webpage, creating a cache of it for their database. It will also index it (include your website in their database) if it haven't done so.

6. Onpage Optimization :-Optimizing by controlling ranking factors on your webpages.
7. Offpage Optimization :-Optimizing by improving ranking factors outside of your website.
8. Backlinks

This is a link on another webpage that links to yours. There are 2 types: one way backlink and reciprocal backlink. One way means they link to you, but you did not link to them. Reciprocal means both parties link to each other.

9. Internal Links :-Links that point to another webpage of the same website.
10. Keywords :-The word or phrase that your webpage is about. You optimize your webpage for these keywords so that when users search for them, they can find your website from search engines.
11. PR - Google Pagerank

This is an indicator of how 'important' your webpage is through the number and quality of backlinks. 0 is lowest, 10 is highest.

12. Alexa Rank

Shows the traffic of a website compared to others. Highest rank is 1 and means that your site has the highest traffic among all the websites! 1,000,000 means the 1 millionth highest traffic website.

13. Compete Rank

Ranks a website based on the number of visitors per month. Not so important right now, currently a new ranking system of not much attention to it.

There are of course more terms to go, but these are the more general ones. As you read on, I will introduce more in-depth terms and explanations.

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Link Building Services

Links links and links! Wherever you see on internet you can see millions of links scattered. Have you ever thought why so many links are being placed on internet? The reason is links gives you popularity. Link popularity is nothing but the quantity of links pointing TO your website FROM other websites on internet.
What is Link building Process?

Link building is an activity which involves placing links on other websites so that the popularity of a site increases. The process of link building is very simple. A webmaster looks on internet for suitable websites which may be contacted for link exchange . Link exchange is a very important part of link building services. A link builder who engages in link building services always looks for relevant sites which match with the theme of the clients site.

After selecting an appropriate website for link exchange the link builder contacts the website for a possible link exchange. The link builder offers his website for a link exchange. This link building process is very simple and does not involve any hassles.
Link building services comprises of two types of link: -

One Way link building: One way link building is a process in which a link is obtained from other webmaster without providing any link in exchange. One way link building process is more beneficial as one dont have to provide a link in exchange and thus gives an impression to Google that the site is very good.

Reciprocal link building: Reciprocal link building is a process sin which a webmaster has to offer a link in return of a link from other webmaster. Reciprocal link building is less effective as compared to One way link building. Reciprocal link building services enjoys a benefit that there is no limitation of how many links should be obtained in a month. High volume of one way links in a particular month raise the Google alarm.
Why hire SEO RANK SMART for Link building Services ?

Many webmasters and website owners hold an opinion that less number of high PR links or high quality links would be enough to top major search engines and also to sustain that ranking. But the reality is slightly differentiating. Quality links are necessary for a site to gain high rankings, but quantity along with quality is also equally important.

High PR links will elevate your site in Google, but the number of backlinks carries equal weight age. Therefore every webmaster should not only target high PR links but also links on pages with PR 1 or 2 as you can find many good sites and thus increase your number of backlinks. Webmasters forget the fact that their competitors are not only getting good quality links but also increasing the number of backlinks. In order to be a part of the competition number of backlinks play a very important role.
Natural Link Building Campaign

All these links are manually built and we do not employ any software for this. All our link builders visit sites manually and check the PR of every site and contact sites which fulfill the link acceptance criteria.

All our links follow the criteria below which make any link building campaign a success with us:

We secure only quality one way and reciprocal links.
Only relevant keywords are used for links as anchor text.
Links are from theme relevant pages.
Links are not through a redirect script.
No usage of JavaScript for links.
Links are from only those pages which include robots.txt.
Links are from only those pages which include Robots Tag.
We do not indulge in link buying. Therefore only natural links.
Link farms are prohibited for link building.
FFA (free for all) sites are strictly prohibited.
Sites with offensive content and pornographic links are strictly prohibited.
Monthly reports of links created.
Links go through two quality checks before deliver.

Importance of Link Building Services

Link building services is a very important aspect of SEO. One can even say that 60% contribution in Search engine rankings is of link building services. Links help make your website popular in major search engines. Not only link building but links with proper guidelines is very important. Bad link building services can harm your website to such an extent that you cannot even imagine.

Search engines gives lot of importance to links which look natural and follow proper guidelines. Link building service is the driving force for any website along with other factors. Especially Google which is the largest search engines gives lot of importance to quality backlinks. The quality of a back link is judged by the content on the site where the back link is placed.

Relevancy of a link is more important than the PageRank of a link. High PageRank does not guarantee high search engine rankings. Many pages can be found out on Google which have 0 PageRank but tops the list on certain keywords. PageRank also helps but relevancy is the main thing that one should take care of.

What’s Link Building and Why Does My Business Need It?

Search engines evaluate a website on a number of factors, one of them being the number of links to your site. The larger the number of relevant links to your site, the more popular it’s considered to be. The greater its popularity, the higher the ranking of the web page in SERPs. Building link popularity plays a crucial role in increasing your visibility and consequent market share.

There are two types of links: reciprocal or trade links, and incoming or non-reciprocal links. In trade links the two sites are mutually linked, and therefore both get an extra link. Search engines now consider trade links to be unreliable as a measure of genuine usefulness and do not give them much credence.

Incoming links are considered to be the most crucial offsite determination of a site's popularity. The major search engines assess incoming links on various parameters, and particularly on their relevance to your site.

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